Join Clara Shih and Zak Brown, CEO of McLaren Racing and former racing driver, as they discuss the cutting-edge role of AI and data in motorsports. Hear how McLaren leverages AI to optimize vehicle performance, improve race strategy, and enhance the fan experience across Formula 1, INDYCAR, Formula E, Extreme E and esports racing events. Brown shares insights on how racing drivers have adapted over the last two decades to an increasingly technology-driven sport, with interesting parallels to how front-office knowledge jobs such as sales and customer service are evolving to capitalize on the AI moment.
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