People Magic: How to Build a $1M Community Retention Is Broken and Here’s the Real Reason People Are Leaving
Aug 21, 2025
Discover why member retention hinges on effective transitions rather than just creating more content. Learn to diagnose churn and map your members' value journeys for meaningful engagement. Explore innovative offers that adapt as your community evolves. Re-engagement tactics for 'stuck' members are highlighted, emphasizing accountability and support. The conversation dives into the 'elder game' concept, showcasing how peer-led growth can enhance retention and foster a thriving community.
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Retention Is About Transitions
- Retention is best understood as meeting members through a series of life or career transitions.
- Designing programs around transitions reveals why people leave and how to keep them engaged.
Map Members' Value Journey
- Map the transition your members enter for and list milestones at 90 days and six months.
- Use that map to identify the next transition you can help them navigate and keep them longer.
Engineering Manager Example
- Gina uses first-time engineering managers as an example to show how transitions progress.
- She maps milestones and then builds the next program for when they start managing multiple teams.