So you've decided that podcasting would help your veterinary practice, or maybe you haven't, in that case, it is important you listen to part 1 of this podcasting series, you can listen here: Should You Start A Podcast For A Veterinary Practice. Once you figure out what your podcast is about and that you're going to create one the next step is to start the content production.

I'd like to mention that technical part of starting a podcast isn't the hard part, it is coming up with the details of your show I describe in part 1 of the series. Make sure you've figured out those important details before you move on.

Podcasting really comes down to a few parts:

Come up with your idea
Record the content
Edit your content
Master your files
Upload and publish your content
Promote and distribute

Recording your content needs to be as easy as possible based on your show goals. Are you looking to have a really polished, finished product or are you looking for an informal Q&A show? The answer to that question determines the level of equipment you'll need to invest in. My suggestion for 99% of the people listening here is to get started with a simple usb setup like a Blue Yeti or Snowball or an Audiotechnica ATR-2100. You don't want to have to mess with a mixer because that adds layers of complexity. If you're on the go when creating your podcast a Rhode lavalier mic or a Zoom H4N recorder is a great option.

Recording and editing can happen on the device if it is recorded on a mobile device or if you're using a USB mic, then you'll want to use a program like Audacity, a free audio editing software.

PRO-Tip: Make sure you're consistently the same distance from your mic when you're recording, this will give you a more consistent sound.

Once you export your media, you can then upload it to a mastering software like Auphonic. Auphonic helps you to create consistent volume levels throughout the podcast so people don't have to have very loud or quiet sections. After mastering your media, you have a finished product! Great work, now you need to upload it to your podcasting hosting. You'll want to use hosting because if you have any level of downloads, the bandwidth requirements could really slow down your production.

Next week we'll talk about distribution and promotion, which includes how to get your podcast on iTunes and Google play.

If you have any questions be sure to reach out and send me a message!

Siaka Massaquoi | Are We In The Last Days?