The 3 Orbits of Potential Customers

Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat.

Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit.

You need a different approach to your marketing. One that shows potential clients your expertise and experience. There is a marketing channel that accomplishes this that’s actually quite easy to do and readily available. All you have to do is talk…

I go in-depth on that channel and also talk about…

• The 3 purchases that every client makes
• Harnessing the power of the human voice in your marketing 
• Creating content that grabs attention
• How to pre-sell your prospects
• And more