Syntax - Tasty Web Development Treats Building a Coupon Engine
Apr 25, 2022
Scott and Wes dive into the fascinating world of coupon engines, sharing their experiences and technical insights. They discuss payment integrations with Stripe and Braintree, and the intricate work involved in managing various discount types. The duo also touches on innovative strategies to combat course piracy with unique tracking coupons. Listeners will enjoy amusing anecdotes about coupon pitfalls and the importance of clear messaging for users. Plus, they explore the role of valuable tools like a headless CMS and user tracking solutions to streamline development.
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Using Existing Coupon Engines
- Consider using existing e-commerce services or built-in coupon engines for full-blown solutions.
- Building your own coupon engine is complex and may be unnecessary in many cases.
Coupon Structure and Storage
- Coupons can be stored as objects with metadata and constraints.
- Storing coupons in a database allows for dynamic updates without app restarts.
Discount Types and Naming
- Offer both percentage and fixed-amount discounts for flexibility.
- Use clear naming conventions like "syntax" for $10 off and "syntax50" for 50% off.