Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1019: How ONE STORY can replace ALL of your marketing with clarity and effectiveness w/ Kris Jones
Unlock the power of storytelling in your business with Kris Jones, a master storyteller who has reshaped the landscape of brand communication. Kris began her journey in brand design in the early 2000s and has since become a pioneer in storytelling for entrepreneurs and small business owners. Her innovative Story Selling System has transformed how businesses craft impactful website copy, turning narratives into potent sales tools. Through her expertise, Kris has guided numerous businesses to achieve remarkable results, such as increased revenue and enhanced client engagement.
Discover the art of crafting a Signature Story, likened to an accordion, that can be adapted across different platforms while maintaining consistency. This approach not only amplifies your brand's memorability but also simplifies your marketing efforts, allowing them to operate seamlessly. Kris delves into the importance of stripping away the noise to focus on the essential elements of your brand story, creating a cohesive narrative that resonates with your audience. Learn how to create your Brand Copy Bible, a comprehensive document that streamlines your marketing strategy by providing ready-to-use content for various platforms.
Transform your sales calls into genuine connections through storytelling. Kris shares how clarity in one's narrative can boost sales confidence, as seen in the case of her client Andrea, who drastically improved her closing rate. By guiding clients through a structured storytelling process, you can obtain impactful testimonials and enhance client experiences. Tune in for insights and inspiration that cater to both aspiring and established entrepreneurs.
ABOUT KRIS
Most business owners miss out on sales because their website copy isn’t working. The truth is, being good at what you do is very different than being good at talking about what you do. Kris Jones’s Signature Story-Selling System helps consultants, coaches, and service providers replace all their marketing with a single story so they can attract more clients, amplify revenue and enjoy more time freedom.
Kris founded Red Door Stories in 2003 and was mentored by Donald Miller, Author of Building a StoryBrand. She's worked with high-profile companies, including Nike and Adidas, but her favorite clients are self-employed service providers because they struggle the most with copywriting and can experience the greatest benefits once they get their Story right.
Kris believes that writing copy for your own business doesn’t have to feel like torture. In fact, once you know how to tell a compelling Signature Story, it can actually be fast, easy, and fun.
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