The Debrief

How Dupe Culture is Challenging Traditional Luxury

Oct 22, 2024
Malique Morris, an e-commerce correspondent with a focus on the fashion industry, delves into the rise of dupe culture in this discussion. He highlights how direct-to-consumer brands like Quince and Italic are reshaping consumer perceptions of value and quality in the face of skyrocketing luxury prices. Morris explains how middle-class shoppers feel locked out of traditional luxury, prompting them to seek affordable alternatives. He also explores the significant role of social media and influencer marketing in promoting ethically-made dupe products that challenge established luxury brands.
Ask episode
Chapters
Transcript
Episode notes