Bloomberg Talks DraftKings CEO Jason Robins Talks Disney Deal
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Nov 8, 2025 
Jason Robins, Co-founder and CEO of DraftKings, shares insights about the company’s striking partnership with Walt Disney Co. to become ESPN's official betting site. He emphasizes the significance of the ESPN deal, suggesting it as a strategic advantage for DraftKings. Robins also discusses the potential of predictions markets and the importance of careful investment and data-driven marketing. He expresses optimism about the company’s financial turnaround and growth, revealing a strong confidence in the brand's future.
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ESPN Partnership Is A Strategic Multiplier
- Partnering with ESPN gives DraftKings access to the largest U.S. sports audience and unmatched content distribution.
- Jason Robins views ESPN as the ideal strategic partner to expand DraftKings' media presence and customer reach.
Predictions Likely Add Revenue, Not Replace It
- DraftKings expects prediction markets to be largely incremental, not cannibalizing core sportsbook revenue.
- Robins cites the UK where exchange betting is ~5% of the market as evidence this will be a small slice.
Prioritize Product Then Scale Marketing
- Build a best-in-class predictions product first before scaling marketing spend.
- Test and be data-driven, accelerating promotional spend only if unit economics justify it.