How to Become a Social Audio Superstar

Mar 25, 2022

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Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, joins this episode of Social Pros to discuss how a total mindset shift can help influencers and brands get the most out of social audio platforms.

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Salesforce Marketing Cloud

While Clubhouse and Twitter Spaces are undeniably social media platforms, they’re a whole different ecosystem when compared to Instagram or even TikTok. So, how do you make the most of these spaces?

Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, says it’s all about wiping the slate clean and looking at things from a different angle. He’s on this episode of Social Pros to share his journey to becoming the world’s first social audio influencer.

Abraxas shares three things you need to be successful as a social audio influencer. He also drops some words of wisdom for influencers and brands looking to dominate the social audio space.

In This Episode:

3:15 - Abraxas explains what it means to be the world’s first social audio influencer
4:41 - How Abraxas got his start with social audio
7:18 - Why Clubhouse dominates the social audio space
10:02 - Cultivating a community on social audio spaces vs. traditional channels
12:30 - What it takes to be successful as a social influencer
14:32 - What inspired Abraxas to start his own show
17:10 - Why social audio influencers can fit in anywhere
21:53 - Abraxas’ take on what brands should do before reaching out to influencers
23:37 - What brands should consider when working with social audio influencers
25:59 - Why some brands haven’t been able to leverage Clubhouse effectively
30:11 - The effect of the abating pandemic on the social audio space
35:01 - Abraxas’ take on untapped opportunities in social audio
38:35 - Abraxas’ advice for anyone looking to become a social pro

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