Finding Founders Persuasiveness = Expertise + Trustworthiness: Founder Wisdom #006 - Masterclass: David Rogier
Oct 5, 2020
David Rogier, Founder of a company, discusses persuasiveness, which is the combination of expertise and trustworthiness. He explores how to establish expertise within a team, the power of framing requests with a reason, and framing assignments as requests to build trust.
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Persuasion = Expertise + Trustworthiness
- Persuasiveness breaks down into two core components: expertise and trustworthiness.
- Expertise shows someone is worth listening to and trustworthiness shows they should be listened to.
Use First Meetings To Signal Authority
- Adrian describes running initial meetings under a team lead to establish their authority and expertise.
- He changed approach when recruits confused multiple people as owners, then ran meetings himself to clarify responsibility.
Preserve Team Lead Expertise By Stepping Back
- Avoid attending regular departmental meetings if you want to preserve team leads' perceived expertise.
- Your presence can dilute their authority and make teams escalate issues to you instead of their lead.