The Fight for the Last NBA Rights With Bill Simmons
May 1, 2024
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The Ringer's Bill Simmons joins Matt to discuss the intense competition for NBA media rights. They dissect potential deals with ESPN/ABC and Amazon, speculate on who will secure the third spot, and envision the NBA's future in streaming. Insights on financial implications, evolving sports content distribution, and the impact on stock prices are explored.
The NBA broadcast rights negotiations signal a shift towards streaming and diverse partnerships in sports media.
The reported bids from major players like Disney, Amazon, NBC, and Warner Discovery indicate a significant increase in broadcast rights fees.
Deep dives
Shift to New Offguard Podcast Feed
Offguard, hosted by Austin Rivers and Pasha Givi, is moving to its own podcast feed, releasing two shows weekly. The hosts will cover major NBA stories, discussing league developments and the drama surrounding NBA broadcast rights.
NBA Broadcast Rights Auction Drama
With Adam Silver pushing for substantial increases in broadcast rights fees, reports suggest Disney is set to up its annual payment to $2.6 billion. Amazon Prime Video is expected to secure a streaming-only game package, leaving the third package contested between Warner Discovery and NBC. NBC's reported bid of $2.5 billion per year presents a significant challenge as Warner Discovery faces potential stock and financial setbacks.
Predictions and Speculations on Broadcast Partners
Anticipating three major partners acquiring NBA broadcast rights, ESPN may secure the finals, Amazon likely to access League Pass, and NBC/Peacock expected to feature in playoff coverage. Speculation arises about the fate of Warner Discovery and possible incumbent talent shifts, including personalities like Charles Barkley and Kenny Smith.
Evolving Media Landscape Impact on NBA
The negotiations underscore a shifting landscape with a focus on streaming and diverse partners. The increasing rights fees could signify an upsurge in player salaries due to revenue sharing models. The potential involvement of new media giants like Amazon, NBC, and the exclusion of Netflix suggests changing strategies and priorities in sports media rights acquisitions.
Matt is joined by The Ringer’s Bill Simmons to discuss the ongoing battle for the next round of NBA media rights. The latest reports outline a potential deal in place with ESPN/ABC and Amazon for the next decade, leaving open a coveted third spot for the highest bidder. Matt and Bill discuss who they believe will nab the third package and outline what the NBA could look like on streaming and broadcast in the future.
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