Advertising industry legend Rishad Tobaccowala shares his perspective on the future after 30+ years as head of strategy at globe-spanning agency Publicis. In the next phase of digital transformation, he envisions marketing and design encompassing every aspect of a business, from product to store to customer experience, because “everything else will be highly automated.” Check out this energetic dialog for insight about how organizations and markets will evolve. You’ll also learn Rishad’s technique for forecasting long-term trends. Visit rishadtobaccowala.com , join his newsletter https://rishad.substack.com/ and follow him on Twitter @rishad.