Influencer Marketing 101 for Startups: “If It Works in Your Industry, Your Competitors Are Already Beating You to Death With It” & “If You’re So Small That You Need Every Creator to Deliver Super High Return, Then Don’t Do It.” (INSIGHT #17)

This is an insight from our previous conversation on how to work with influencer marketing:

• When you should and shouldn’t start influencer marketing.
• Why a portfolio approach to creators mirrors venture investing logic.
• The importance of creator enthusiasm and authenticity.
• Lessons from successful campaigns with consumer and B2B angles.

Avery Schrader is the founder and CEO of Modash, a leading influencer marketing platform that helps brands scale partnerships with content creators. With a background in building relationships and driving results for companies like Bolt and Verif, Avery’s journey to creating Modash stems from firsthand experience in the creator economy. Modash now serves over 1,500 customers globally, including brands like Victoria’s Secret and Birkenstock, enabling them to discover and manage influencer campaigns effectively. The company recently raised an impressive 11mEUR Series A round.

Listen to the full conversation with Avery here on Episode 190:

• Link to Spotify
• Link to Apple Podcasts
• https://www.pursuitofscrappiness.co/episodes/190-avery-schrader

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