In 2008 Dr Jason Wersland was in crippling chronic pain after a motorbike accident. He was in a dark place. A trained chiropractor, he knew what kind of relief he needed, and searched the market for a product that could give it to him. But when he came up empty handed, desperate, he decided to make one himself.

By 2019 the Theragun was being used by over 250 professional sports teams and by 2022, Therabody, the company Jason founded, generated nearly $400 millions in revenue. Woof.

How did he do it? And how did he attract so many celebrity clients?

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