025 - Can you see them? There in the distance, silhouetted against the setting sun, cresting the hill of Economic Recession with cameras in hand?

Yup, friends, it's all but inevitable. In times like these, armies of cheap photographers march into the marketplace, imagining our line of work as an easy way to make a quick buck. Are they wrong? Eh, maybe not...there's a demand for most every level of service. And if you want to run yourself ragged doing high-volume/low-cost photography, you can find a way to make that work.

But in this week's podcast, I talk about why an influx of cheap photographers represents exactly zero threat if you're interested in building a truly sustainable, profitable boutique business—which I highly recommend!

What To Listen For:

The triangle model of possible business attributes
How to differentiate yourself from bargain-basement photographers
The paralysis your clients suffer if you don't offer this in your business
Six things every successful boutique business needs
And one extra step to cement your awesomeness in the minds of your clients

If you're still in the early stages of your journey as a pet photographer, you'll definitely want to check out a few free resources I mention in this episode (links below)!

Resources From This Episode:

$460 Nordstrom beach towel (no judgment here if that's your thing)
Loom free video-messaging app
FREE Hair of the Dog Pricing 101 course
FREE Pet Photography Editing 101 course
Hair of the Dog Academy
Hair of the Dog Facebook group

JOIN THE PARTY:

Connect with us on Instagram
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.

Here Comes the Cheap Competition