68: Marketers and Data – Back to the Future

Having first-party data is one thing, but knowing what to do with it is another.

 

On a recent episode of The Innovative Agency, I interviewed Andrew Eklund, Founder and CEO of Ciceron, a digital agency that blends media, creative, and data. We talked about digital marketing today and how to navigate privacy in an online context.

 

What we talked about:

 

- Developing tech solutions out of necessity

 

- The generational shift in leadership

 

- Why people actually don’t hate advertising

 

- 3 tips that Andrew frequently gives about data

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.