The Importance of CMS Systems in Web Content Development with Anthony Sharot

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames speaks with Anthony Sharot, Performance Marketing Director and Founder of Market Appeal among other advisory roles. 

The pair delve into the significance of incorporating both SEO and CRO to drive website traffic and convert it into customers. Aligning your SEO with your CRO to aid in the creation of the buyer’s journey is an area of particular focus for Anthony.

Drawing upon his extensive experience working with renowned companies like WhatsApp, Unilever, and Vodafone, Anthony provided valuable insights into the field. Anthony emphasizes that while SEO focuses on attracting traffic to a website, CRO is centered around converting that traffic into actual sales.

Anthony also points people towards his newest upcoming venture, Client Brain, a site that’s going to be launched in the coming weeks! Don't miss out on the valuable insights shared in this episode and tune in to hear lessons in content marketing that you won’t hear anywhere else!

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so

Previous guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital

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