Put yourself in your subscriber’s shoes for a minute: How many marketing emails do you get each day? How do you choose the ones you engage with?

Chances are, they’re from brands you trust.

As high-profile consumer data breaches grab headlines, subscribers are growing more and more wary of how their personal information is used. It’s up to marketers to earn their loyalty by practicing safe, ethical marketing and making their privacy policies clear.

In this episode, Anteriad’s Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad’s privacy-first mindset to build brand loyalty.

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

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