Big Take Asia Americans Flocked to RedNote as the TikTok Ban Loomed. Will the Party Last?
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Jan 21, 2025 
Gao Yuan, a technology reporter with Bloomberg based in Singapore, dives into the intriguing migration of American TikTok users to the Chinese platform Xiaohongshu, also known as RedNote. Discussing the unique blend of cultures, he reveals heartwarming stories of connection and friendship across borders. They cover the challenges of navigating data privacy and regulatory landscapes, while examining how this influx could impact the app's future amid geopolitical tensions. Will the convivial vibes last, or will cultural differences emerge?
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Connecting on Xiaohongshu
- Brecken Newman, a realtor, joined Xiaohongshu after seeing recommendations on TikTok.
- He quickly connected with a family in Shanghai, exchanging photos and planning visits.
More Than Instagram
- Xiaohongshu isn't just Instagram's Chinese twin; it blends shopping, social media, and local discovery.
- It combines features of Instagram, X (formerly Twitter), Clubhouse, and even e-commerce platforms.
Pet Photos Unite
- The "cat tax" and "dog tax" are unofficial Xiaohongshu traditions for new American users.
- Newcomers often post pet photos, warmly welcomed by Chinese users.