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A new rewards program allows customers to leverage their Baker's points in a more flexible manner by choosing between saving on fuel or discounts on future purchases. This innovative approach enables shoppers to earn points with every purchase, which can then be redeemed for significant savings of up to $1 per gallon at the gas pump. Notably, this program is designed to provide users with choices that suit their individual needs, optimizing their shopping experience. By giving customers the power to decide how they want to use their rewards, Baker's enhances the value of shopping while also promoting customer loyalty.