Agents of Nonprofit Leaning into Technology for Immigrants and Refugees with Marco Campana
Oct 24, 2022
45:31
In this episode of Agents of Nonprofit, I talk with Marco Campana, a Digital Strategy and Communications Consultant for Immigrant & Refugee serving organizations. Marco works to help staff in these agencies build their digital capacity by harnessing the communications & network potential of web and social media in their work.
Topics we cover include:
- Starting with the technology knowledge users already have rather than trying to educate from scratch
- The wide range of tools that work best for serving the settlement of newcomers
- Taking accessibility and language into account when creating forms and how technology can help with that
- Using Salesforce (or other CRMs) for Client Journey Tracking, Intelligence Gathering and more, beyond simple reporting
- The BabyCenter.com approach to guiding a client along a journey from start to finish
To learn more and connect with Marco Campana:
Marco’s Website - Marcopolis.org
Knowledge Mobilization for Settlement Website
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