TED Business K-pop, cutting-edge tech and other ways Asia is shaping the world | Neeraj Aggarwal
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Jan 13, 2025 
Neeraj Aggarwal, a business strategy expert, discusses the transformative influence of Asia on global culture and economy. He emphasizes how K-pop and other cultural exports are redefining perceptions and sparking innovation. Topics include Asia's economic rise, the booming fintech sector, and the shift in income distribution that fosters entrepreneurship. Additionally, Modupe draws parallels between cultural exchanges in Asia and the global spread of African culture, highlighting the significance of embracing these changes for future development.
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Diljit Dosanjh's Rise
- Diljit Dosanjh, a Punjabi singer, performed at Coachella and toured North America, singing entirely in Punjabi.
- His success signifies a shift in global culture, with the East gaining prominence.
Asia's Cultural Influence
- Asia is claiming its own cultural and intellectual authority, moving beyond Western-centric views.
- Examples include Michelle Yeoh's Oscar win and the popularity of Squid Game and cricket in the US.
Economic Growth and Innovation
- Asia's economic growth fuels its cultural expansion, with increasing high-income households.
- This growth drives innovation as Asian businesses cater to digitally native consumers desiring convenience.