Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo - an app to help people learn coding.

We cover so much ground around subscription monetization. Ekaterina talks about how the iOS privacy changes provided the early impetus for monetization experiments, and describes the different levers that impact monetization. She describes the nuances of optimizing trial screens, highlighting benefits, understanding and combating cancellations and much more.

Today’s interview is a masterclass in subscription monetization - and we're excited to present it today.

Check out the episode here: https://mobileuseracquisitionshow.com/episode/monetization-subscriptions-ekaterina-gamsriegler-shpadareva/

KEY HIGHLIGHTS:
🧶 Identifying the levers in the funnel

🌽 Scenario planning models for quantitative analysis

☂️ The impact of UA costs on iOS

🍡 Why trial opt in rates have disproportionate impact.

🧤 Variables that were tested with trial screens

☕️ How offering to send notifications at the end of the trial period actually improved conversions

🩰 Combating cancellations post trials

🧊 The impact of highlighting benefits

🎳 The impact of localizing the app

🧩 How the team implemented the content-sharing loop

🔭 Tracking in-store searches

Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses. You can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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