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Fashion People
Stretch Pants for the ‘Succession’ Set
May 10, 2024
Alyssa Zachary, designer of High Sport, dives into the world of chic sportswear, revealing her journey from established brands like Khaite to her own innovative label. She discusses the booming market for $860 stretchy pants and the impact of dupes on brand identity. Alyssa shares insights on balancing quality craftsmanship with consumer demand, emphasizing her commitment to specialized knitwear. Tune in for a lighthearted chat about the fashion industry’s complexities and the rise of versatile pieces in modern wardrobes.
47:13
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Quick takeaways
- Alyssa Zachary's innovative design approach with High Sport emphasizes comfort and elegance through engineered stretch fabric for modern women.
- The strategic choice of wholesale distribution over direct-to-consumer has enhanced High Sport's credibility and created significant buzz in the market.
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