Keys To The Shop : Equipping Coffee Shop Leaders RoR #29 : A Coffee Roaster's Career Journey, Leigh Wentzle, Cedar Coffee
As a roaster your career can go through many different unique phases, all of which will tech you different things about the craft, the business, leadership, and even entrepreneurship. Not least among the things you learn is how to use both resources and constraints as opportunities to serve others and grow as a roaster. These are the kinds of experiences that today's guest has had in the industry and today we will explore those career phases and what they taught him. I am so pleased to welcome Leigh Wetzle, Cofounder and roaster for Cedar coffee to Rate of Rise!
Leigh Wentzel is Co-founder and Head roaster for Cedar Coffee Roasters. He has been in the industry since 2014 so coming up to 10 years spent the majority of his coffee career working for Rosetta Roastery in various roles. Leigh started as a coffee delivery driver/part-time barista transitioned to full-time barista, head barista/cafe manager, and ended up as their roaster and roastery manager. Along the journey, they won Roastery of the Year 2018 and 2019 with Rosetta and then last year they won Best New Roastery with Cedar Coffee RoastersIn this conversation we discuss the lessons learned going from new roaster, roastery manager, starting Cedar, renting time on someone else's roaster, and now what is going into planning Cedar's own roastery.
Links:
https://cedarcoffeeroasters.com/
Related episodes:
- 361: Managing Roastery Relationships and Logistics w/ Corey Turner of Andytown Coffee Roasters
- 452: Championing the Customer Experience in Coffee w/ 3x SA Barista Champion, Winston Douglas Thomas of Cedar Coffee
- 285 : Better Systems, Better Connections w/ Jon Ewald of RoasterTools
- RoR #3: Making Contingency Planning a Reality w/ Andi Trindle Mersch of Philz Coffee
- 246 : Selecting a Wholesale Coffee Provider
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