What does the future hold for SoundCloud?

On the latest Music Business Worldwide podcast, MBW founder Tim Ingham is joined by Eliah Seton, the CEO of SoundCloud.

Seton (pictured) joined SoundCloud as the company’s President in 2021 after over a decade at Warner Music Group/ADA. Seton then became CEO of SoundCloud last year.

During his time at SoundCloud he has steered the company beyond major milestones – including SoundCloud's first ever annual profit, posted last year.

The biggest headline surrounding SoundCloud in 2024, however, has been the news that the company is headed towards a financial event: either a sale, an IPO, or some kind of raise, following investments in the firm in recent years from Sirius XM, Raine Group, and Temasek.

Meanwhile, Seton confirms that SoundCloud hosts 400 million tracks today - making it significantly bigger as a streaming platform for listeners than other audio services. At the same time, it's a powerful partner for millions of creators, offering distribution and additional services to accelerate their careers.