The Real Eisman Playbook

Inside Publishing’s Big Shakeup: AI, TikTok & the Battle Ahead | The Real Eisman Playbook Episode 34

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Nov 17, 2025
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INSIGHT

Platform Trumps Pure Expertise

  • Publishers now require authors to have social media platforms for discoverability, especially in nonfiction.
  • Regina Brooks says platform metrics often determine acquisition decisions more than subject expertise.
INSIGHT

Amazon Rewrote The Rules

  • Amazon reshaped discovery, sales channels, and the rise of audiobooks via Audible integration.
  • Anthony Ziccardi attributes much of today's market dynamics to Amazon's influence.
INSIGHT

The Editor's Craft Is Eroding

  • Deep, developmental editing is declining as editors now carry marketing and operational responsibilities.
  • Anthony Ziccardi notes the traditional editor-as-craftsman role is becoming rare under current mandates.
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