C&C Pod with Adrien Nussenbaum, Co-Founder & Co-CEO of Mirakl

This week Bill and I are joined by Adrien Nussenbaum to mix up the delicious, refreshing, matcha-based On a Misty Morning mocktail and talk about the origin story of Mirakl, pioneering their marketplace solution, and the future of marketplaces, growth strategies, Retail Media Networks, and much more.

Adrien is the co-founder and co-CEO of Mirakl, a global leader in marketplace solutions. Together with Philippe Corrot, Adrien launched Mirakl in 2012. Today their platform powers over 450 marketplaces worldwide, facilitating an impressive $12 billion in annual transactions across their retail and B2B commerce clients worldwide. In our conversation we dive into Mirakl’s origin story, long with what’s happening with marketplaces today, gain Adrien’s insights on starting and scaling marketplaces, and discuss the intersection with retail media, AI, and more.

Please pour yourself something to sip along with us and enjoy the conversation.

Cheers!

Episode Chapters:

* Introduction and On a Misty Morning mocktails!

* The origin story of Mirakl and pioneering marketplace solutions

* Future of marketplaces and industry challenges

* The growth of marketplace strategies

* CPG Brands and marketplace participation

* The impact of Direct-from-Factory models

* Retail Media Networks and their future

* AI’s role in making marketplaces work

* Key trends in digital commerce

* Advice on building and scaling marketplaces

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This week’s drink - The On a Misty Morning mocktail

This is a great morning or afternoon pick-me-up mocktail. It’s taken from a great mocktail collection from Red Mill Press called, well… Mocktails. Packed with caffeine, this mocktail is spicy, earthy, and revitalizing - perfect for a lively conversation.

Cheers!

On a Misty Morning Mocktail Spec (Serves one)

2 slices - Fresh jalapeño pepper (de-seeded)

.5 oz (~15 ml) - Fresh lime juice

2.25 teaspoons (~11g) - Matcha powder

1 oz (~30 ml) - Iced ginger tea (unsweetened)

1 oz (~30 ml) - Iced green tea (unsweetened)

.5 oz (~15 ml) - Simple syrup (1:1 sugar/water)

Small pinch of sea salt

The process:

Place the jalapeño pepper and lime juice in a cocktail shaker and lightly muddle (crush) the pepper. Add rest of the ingredients in the cocktail shaker, add ice to the top of liquid and shake vigorously until well chilled (approx. 15-30 seconds), and double strain into a tumbler glass over ice.

Notes:

* We suggest double straining this mocktail to prevent any clumps of matcha or jalapeño pepper from getting in the drink. Double straining is a technique to ensure a drink's clarity and texture are pristine - removing ice-chips and debris. After shaking or stirring a drink, pour it both through a Hawthorne strainer (the one with the spring) and a small-mesh, hand-held kitchen strainer into the serving glass.

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Be well, be safe, and here is to good business! Cheers! - Brian & Bill

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