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The Rollup
Why 2025 is The Year Crypto Goes Mainstream
Feb 6, 2025
Explore the evolution of user engagement in crypto as seamless apps like Sofon simplify onboarding. A fresh perspective suggests focusing on real-world data integration to enhance user experiences. Discover no-loss gaming innovations that offer risk-free enjoyment in crypto. The importance of design and branding in making cryptocurrencies user-friendly is also dissected. Plus, intriguing social insights reveal surprising connections that can transform marketing strategies while improving user retention.
51:03
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Quick takeaways
- To retain new crypto users, integrating real-world data onchain through technologies like ZKTLS is essential for enhancing user engagement.
- Encouraging cooperative relationships between crypto applications can drive exploration and participation, creating a cohesive and user-friendly ecosystem.
Deep dives
The Onboarding Challenge in Crypto
The current onboarding process for new crypto users predominantly involves platforms like Phantom and Moonshot, which excel in facilitating straightforward transactions. However, many new users often limit themselves to simple token swaps, missing out on the broader functionalities that the crypto ecosystem offers. This trend suggests an urgent need for innovative infrastructure that not only retains users within singular applications but also encourages exploration across the larger ecosystem. To enhance user engagement and satisfaction, it's essential to build out interesting features that leverage the full potential of blockchain technology.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode