Nick Hobson is a Psychologist who studies Ritual. This is an often misunderstood and difficult to measure psychological trait in human beings to benefit or suffer according to our day to day repetitive behavior. Do these things comfort us or harm us, and why do we do them? Nick's research indicates a definite trend to ritualize our actions, and tendencies to bond and hate based upon them.
Check out his YouTube video introducing his research, and follow him on Twitter @nickmhobson.