Alex Banks is the founder of the Through the Noise newsletter and Tribescaler SaaS business. After studying finance & accounting at one of the world's most reputable universities, he didn’t find a comfortable job like most of his classmates. Instead, he mastered social media, content writing, and storytelling. In only 10 months he grew his Twitter account to 100k followers and his newsletter to over 13k subscribers - with zero advertising spend!   In this episode, we talk about: Why start a business instead of getting a comfortable job in finance / consulting The journey from content consumer to content creator Building a Twitter audience of 100k followers in 10 months Growing a newsletter to 13k subscribers Productizing yourself - how to be the best at what you do Thoughts on Elon Musk’s acquisition of Twitter Building a SaaS product Two books that changed Alex’s life What separates ok founders from great founders Alex’s strategy for constantly improving himself   Brought to you by Judge.me - the ultimate e-commerce product reviews solution. If you’re looking for a job in an inspiring, profitable, and fast-growing UK-based startup, check out https://careers.judge.me.   --- ➤ Please subscribe & share if you liked the episode ❤ ➤ Follow for business ideas & stories: https://twitter.com/MaticJ ➤ Matic’s UK product founders community: http://joinpmf.com ➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip --- RESOURCES Alex on Twitter: https://twitter.com/thealexbanks Through the Noise: https://noise.beehiiv.com/ Tribescaler: https://tribescaler.com/ Avatar AI: www.avatarAI.me   VIDEO: https://youtu.be/mld-RSQY9So   --- Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)