Take on Tomorrow cover image

Take on Tomorrow

Is privacy possible in the age of AI?

Nov 2, 2023
Listen as Keith Enright, Chief Privacy Officer of Google, and Mona de Boer, Data and Technology Partner at PwC Netherlands, discuss the complexities of managing privacy in an AI-driven ecosystem. They highlight the importance of safety, ethics, and data protection in generative AI and emphasize the need for transparency and communication towards consumers. Explore the implications of data scraping for language models and learn how Google transformed its privacy practices. Discover the role of privacy in decision-making at Google and find out about the potential opportunities for businesses that prioritize privacy and transparency in the age of AI.
25:58

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Quick takeaways

  • Balancing data usage for innovation with privacy is crucial for organizations utilizing generative AI.
  • Effective communication, transparency, and accountability are essential in building trust with regulators and users in the field of AI.

Deep dives

The Potential of Generative AI and Privacy Concerns

Generative AI offers organizations the potential to improve products and services, but privacy concerns around data safety and ethics are a top priority. Organizations see the potential of generative AI for enhancing customer experiences and improving business outcomes. However, data safety and protection of intellectual property are major concerns. Businesses need to navigate the balance between using data for innovation and respecting privacy. Transparency and communication with consumers are essential in building trust and ensuring responsible use of data.

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