The DigitalMarketer Podcast Selling Digital Marketing Services to C-Level Executives | Digital Marketing Agency Tips with Mandy
If you’re trying to get the attention of C-Suite decision-makers, you’ve got to find a way to stand out, or you have zero shot at making a sale.
In today’s episode, host Mandy McEwen gives you the inside scoop on getting C-level executives to notice you—and respond. Over the past decade, she has mastered this art using a one-two punch of email and LinkedIn. And it really is an art. Whatever you do, you don’t want to blend in like everybody else with boring, salesy, impersonal outreach. You want to stand out in the crowd. Some of Mandy’s tips include: engaging on social media before you send the email, coming from a place of value, knowing their pain points, tooting their horn/making them look good, and showing them you’re a human being, not a robot. And she tells you exactly how to do this, step by simple step.
Listen in to find out how to get the attention of a C-suite decision-maker—and how to keep it—so you can sell them your stuff.
IN THIS EPISODE YOU’LL LEARN:
- How to compile pain points into buckets and craft specific messages based on ICP data
- The best ways to combine email and LinkedIn to increase your response rate
- Step-by-step tips for writing an impressive email that feels personal
- What NOT to put in your email subject line (and the body of the email for that matter)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Luminetics
- Mod Girl Marketing
- Follow Mandy on LinkedIn
- Mailshake
- Ep. 212: What Modern Networking Looks Like in 2022 and Beyond
OUR PARTNERS:
- 7 Levels of Scale Workbook
- Find out your Leadership Trust Score at Ready to Lead.
- Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
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Mentioned in this episode:
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