Tom Bilyeu: Making Billions, Star Wars, & Living Your Passion | The Really Rich Podcast - Ep.20
May 22, 2023
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Tom Bilyeu, CEO of Impact Theory, shares his journey with Quest, his thoughts on cyborgs, and experiences in video game design. Topics include building a business, writing and promoting a book, exploring Yoda's advice and Daoism, the popularity of Japanese culture, optimizing in a comic book company, and the emergence of cyborgs and potential conflicts.
Impact Theory focuses on making a lasting impact through storytelling and sharing guests' insights.
Japanese manga's success is attributed to tailoring stories to specific audiences and constant optimization based on audience preferences.
Tom Bilyeu aims to create a borderless, evolving video game world that integrates AR and blockchain technology.
Deep dives
Creating Impact Theory and Pursuing Meaning and Purpose
Tom Bilyeu started Impact Theory as a way to impact people at scale through storytelling. He believes that the way to make a lasting impact is through stories, which can influence and inspire people. He interviews guests on his show to learn from them and share their insights with a wider audience. The podcast has also helped him expand his network and have meaningful conversations with like-minded individuals. For Tom, having a sense of meaning and purpose is crucial, and money alone cannot provide that. Impact Theory allows him to pursue his love of knowledge and help others along the way.
The Rise of Japanese Manga and Anime
Tom discusses the rise of Japanese manga and anime and how they have dominated the global market. He attributes their success to their ability to tailor stories to specific audiences, especially 11 to 15-year-olds who are in the age of imprinting. Unlike Western comics, which became more politically oriented, Japanese manga continued to focus on niche audiences and evolving storytelling. The serialization of manga allowed for constant optimization based on audience preferences, creating a lively and influential storytelling ecosystem. Tom also mentions the importance of prospecting for new audiences and adapting to their needs.
Building a Living World Video Game and the Concept of Borderless Entertainment
Tom shares his experience in building a video game and explores the concept of borderless entertainment. He aims to create a living world that evolves and updates with the help of AI, constantly iterating and expanding based on player preferences. The game blurs the lines between the game world and the real world using augmented reality (AR) and blockchain technology. Tom plans to release the game in phases, ensuring it continues to grow and engage players over time. The vision is inspired by the book 'Ready Player One' and the idea of a seamless integration of technology and storytelling.
Creating a Passion
Finding your passion is not about stumbling upon it, but actively choosing to create it. Rather than waiting for a passion to be discovered, individuals need to make a deliberate decision to invest in something they are interested in, build desire for it, and attach meaning and purpose to it. It is a process of committing to something and continually reassessing if it aligns with one's long-term goals. Developing expertise and adding value to others' lives creates a reciprocal loop that sustains the passion.
Money as a Facilitator
While money can provide opportunities and facilitate experiences, it is not the ultimate solution to finding fulfillment. Chasing wealth without a clear plan or purpose can lead to a sense of emptiness. Money removes financial stress, but it requires emotional preparation to handle the responsibilities and requests that come with it. Establishing boundaries and having a clear vision of what one wants to achieve beyond financial success is crucial to maintaining a balanced and purposeful life.
In episode 20 of The Really Rich Podcast with Nicholas Crown, I have a conversation with Tom Bilyeu, the Founder, CEO, and a renowned figure in the podcasting world, known for his popular show, Impact Theory. After the successful billion-dollar exit from Quest, Tom embarked on a new venture called he called Impact Theory the very next day. This company aims to provide listeners with impactful financial and lifestyle resources on a large scale, empowering them with a positive mindset. Tune in to hear Tom’s insights on his journey with Quest, his thoughts on cyborgs, and his experiences in video game design.