From Tweet Hunter's 8 figure exit, to starting all over again - Tibo Louis-Lucas
May 16, 2024
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Serial founder Tibo Louis-Lucas shares his journey from Tweet Hunter's 8-figure exit to starting anew, focusing on early-stage products. Topics include the importance of failing for indie hackers, rapid product iterations, influencer partnerships, and managing post-acquisition funds. Tibo's insights on wealth management, balancing multiple projects, and maintaining work-life harmony make this episode a must-listen for aspiring entrepreneurs.
Importance of failure in entrepreneurship journey for founders
Iterative product development approach with a focus on continuous creation and unexpected outcomes
Deep dives
Challenges and Insights in Starting Multiple Ventures
Starting with less than 2 million and achieving a value between 8 and 9 million, Tebow Louis Luca sold his companies after successfully founding Tweet Hunter and Tapio. Despite the sale, he continued to explore AI tools like Typeframes and Revid.ai, shifting focus back to early-stage products. Tebow highlights the importance of failure as a common aspect for founders and defines the iterative development process that led to the success of Tweet Hunter.
Iterative Product Development Strategy
Tebow emphasizes a continuous creation of new products, with the default approach being to move on to the next idea until success is encountered. The strategy of launching one new product every one or two weeks while hunting for unexpected outcomes led to the creation of Twitter Hunter as the eleventh project. The successful growth of Twitter Hunter stemmed from its practical utility in aiding users with tweet inspiration.
Strategies for Business Growth and Acquisition
Teaming up with influencers like JK Melina proved instrumental in rapidly scaling a product from 3K to 20K in revenue in a single launch. Tebow highlights the challenges and unpredictability of aligning with influencers for product growth, citing instances where partnerships, like the one with a TikTok creator for Revid.ai, faced setbacks. Additionally, the podcast discusses the intricacies of earn-out deals, where financial rewards are tied to revenue milestones post-acquisition, enhancing the understanding of the acquisition process.
Tibo Louis-Lucas is a serial founder, most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai recently. He actually announced after recording this that he has left Tweethunter and is back to focusing on his early stage products, which we touch on in this episode. He’s also started a newsletter with over 50k subscribers and has over 115k Twitter followers. Tibo is a bit of a legend in the indie maker sphere right now.
Tibo and I covered so much ground in this episode I couldn’t fit it all in, so the the full 40 minute conversation available on the Indie Bites membership for $60 a year. Head to indiebites.com/membership to get access.
Timestamps:
00:00 - Intro
01:46 - Why failing is important for indie hackers
03:30 - 1 product every 2 weeks
05:16 - From $3 to $20k MRR with influencer partnership
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