We all get so many spam emails, sales calls, and people sending us annoying sales pitches on Linkedin. So, do the traditional outbound channels still work and if they do, how do we do it in the right way? Scott Martinis, a B2B outbound expert came on the show to shares his insights on how to stay ahead of the challenges of outbound. We discussed: - How to create the right type of outbound content - How to analysis your ideal customer profile & target the right prospects - How to reverse engineer your buyer's journey to match your future customer's expectations - What data providers, email senders, and other tech work best - How to leverage social networks and thought leadership to boost your outbound efforts #gotomarket #b2b #outbound #sales #growth