In this episode, Allan McKay sits down with Faruk Heplevent, founder and CEO of Scope Studio, to delve into the intricate world of automotive visual effects and the evolution of CG in the automotive industry.

They explore Faruk’s journey from his early days as a car photographer in Hamburg to transitioning into computer graphics, ultimately leading to the creation of Scope Studio. The discussion covers the challenges and triumphs of building a specialized studio in a field dominated by established CGI companies, the development of Scope City—a procedural photorealistic city environment—and the strategic decisions behind choosing rendering technologies like V-Ray and Arnold.

Faruk shares his insights on maintaining photorealism in car CG, the importance of client collaboration and feedback, and the delicate balance between creative vision and technical execution. The conversation also touches on the impact of emerging technologies such as NVIDIA’s denoising tools, Chaos’s Vantage Arena, and the potential integration with platforms like Omniverse. Additionally, Faruk discusses the future of virtual production stages and the sustainable practices Scope Studio is adopting in their rendering processes.

This episode is a must-listen for anyone interested in automotive photography, CG artistry, real-time rendering technologies, and the entrepreneurial spirit behind building a niche visual effects studio.

Topics Covered:

Faruk Heplevent’s background and the founding of Scope Studio
Transitioning from car photography to computer graphics
The development and features of Scope City, a procedural photorealistic city
Choosing and evolving rendering technologies: Maxwell, V-Ray, Arnold
Maintaining photorealism in automotive CG and handling client feedback
The impact of emerging technologies: NVIDIA Denoiser, Chaos Vantage Arena, Omniverse
Challenges and strategies in building a specialized VFX studio
The future of virtual production stages and sustainable rendering practices
Balancing creative vision with technical execution in CG projects

Quotes:

“If we can get it in camera, it's always a better picture. What you see is what you get.”
“Scope City is essentially a giant procedural photoreal city that we've built for every situation.”
“Creativity leads technology. We start with creative ideas and then figure out the technology to bring them to life.”

Resources:

Affitti per studenti, come siamo messi?