Page 94: The Private Eye Podcast
115: False Advertising
Jun 25, 2024
Join Ian Hislop, Adam Macqueen, Helen Lewis, Matt Muir, and Andrew Hunter Murray in a lively discussion on digital political advertising, Conservatives' gambling issues, Nigel Farage, and the British Invasion of American newsrooms. Delve into the impact of online ads on elections, connections between MPs and gambling industry, and right-wing newspapers advocating tactical voting against Farage. Explore the intersection of British and American journalism, diversity in leadership, and challenges in reaching younger audiences.
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Quick takeaways
- Political parties heavily invest in online advertising for targeted voter reach.
- Lack of regulation in UK political advertising raises concerns about truthfulness and transparency.
Deep dives
Online Political Advertising Spending
Political parties have spent significant amounts on digital advertising, with around 5.5 million pounds spent on platforms like Facebook and Google since May. Labor invested about 3 million, the Conservatives about 1 million, with various other players contributing. This massive spending translated into 10-20,000 individual adverts on Meta platforms, reaching approximately 600 million impressions.
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