How to find your perfect partner in life and business with Jessica Alderson, Co-founder and CEO of So Syncd

Today I’m joined by Jessica Alderson, Co-founder and CEO of So Syncd.

So Syncd is a dating app and website that matches compatible personality types.

Based on the 16 personality types theory, So Syncd is the first dating app to connect compatible personality types by pairing couples who have just enough similarities to understand each other and just enough differences to create a spark.

After breaking up with her boyfriend of three years (who she moved to Australia with) Jess returned to London ready to date again, but was left disappointed after meeting people on dating apps and not feeling a real connection. Jess and her sister (now co-founder) Lou were having drinks one night and agreed there had to be a better way to date. Their colleagues and friends were also wasting a lot of time on bad dates and it was clear why: personality compatibility is the key to any amazing relationship, yet dating apps were still matching people on the basis of a couple of photos. It just didn’t make sense to them and they believed there had to be a better way to help people find exciting, fulfilling and long-lasting relationships, thus So Syncd was born.

With a match on So Syncd being seven times more likely to result in a conversation compared to the industry average, Jess and Lou are proving their theory to be right. So Syncd already has around 400k users globally and an almost 50/50 split of male:female which is super rare on dating apps as they’re usually heavily male weighted, and has helped lead to an exceptionally high success rate of people finding love through the app – including a wedding less than a year after launching and recently welcoming their first So Syncd baby!

In this episode we discuss:

• The real power of true success stories
• A better way to find investment
• How to stand out in an overcrowded market
• Overcoming personality bias in the workplace
• Finding the right CTO and tech team as non-technical founders
• The cost of customer acquisition
• Why we all need to talk more about the value of the right co-founder personality match

Links:

• Checkout So Syncd - https://www.sosyncd.com/
• Quiet by Susan Cain - https://susancain.net/book/quiet/
• Lunchclub - https://lunchclub.com/
• The 16 Personality Types - https://www.sosyncd.com/personality-type-guide/