Call To Action 103: Meet the man to thank for skippable ads on YouTube; Walter Geer III, VMLY&R HEALTH
Dec 16, 2022
44:23
This week, we put pedal to the metal and found a new top gear, a Walter Geer III.
Sport-bike racer, track and field All-American, and seriously impressive fella, Walter is Chief Experience Design Officer at VMLY&R HEALTH, bridging tech, storytelling, design, and user experience to create innovative design solutions to health.
Walter hits top speed talking on a ton of tantalising topics like the lies he told people in awful suits, his early rich media roles at The New York Times and Myspace, why the best creatives are inquisitive, ethics around wearables, why chatbots are s***, being the second penguin in the water, why more brands need to understand that screwing up is OK, a tirade on timesheets and more.
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Sport-bike racer, track and field All-American, and seriously impressive fella, Walter is Chief Experience Design Officer at VMLY&R HEALTH, bridging tech, storytelling, design, and user experience to create innovative design solutions to health.
Walter hits top speed talking on a ton of tantalising topics like the lies he told people in awful suits, his early rich media roles at The New York Times and Myspace, why the best creatives are inquisitive, ethics around wearables, why chatbots are s***, being the second penguin in the water, why more brands need to understand that screwing up is OK, a tirade on timesheets and more.
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Follow Walter on Twitter, LinkedIn, and Instagram
Call To Action alumni Derek Walker was kind enough to link us up with Walter to record this episode. Go give his episode some kudos.
Call To Action alumni Derek Walker was kind enough to link us up with Walter to record this episode. Go give his episode some kudos.
Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It’s a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.
Timestamps
(02:08) - Quick fire questions
(04:06) - First ever job and why he lied to people in awful suits
(06:29) - His early days in the rich media team at The New York Times
(13:45) - Moving up the food chain to eat the problem sooner agency side
(17:52) - Working in health
(19:05) - What does a Chief Experience Design Officer do?
(22:49) - Data, ethics, chatbots and wearables
(29:33) - Listener questions
(37:46) - 4 pertinent posers
Timestamps
(02:08) - Quick fire questions
(04:06) - First ever job and why he lied to people in awful suits
(06:29) - His early days in the rich media team at The New York Times
(13:45) - Moving up the food chain to eat the problem sooner agency side
(17:52) - Working in health
(19:05) - What does a Chief Experience Design Officer do?
(22:49) - Data, ethics, chatbots and wearables
(29:33) - Listener questions
(37:46) - 4 pertinent posers
Walter’s book recommendations are:
It's Not How Good You Are, It's How Good You Want To Be by Paul Arden
What Lucy Taught Us by Walter T Geer Jr
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It's Not How Good You Are, It's How Good You Want To Be by Paul Arden
What Lucy Taught Us by Walter T Geer Jr
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