Meet Liz Giorgi, CEO of The World’s First Fast Casual Content Studio Soona

Most of us have visited one of the many now popular fast casual restaurants and enjoyed the great quality and affordable food ready in a short amount of time. For Sam, her first Chipotle trip is still a great memory, and she was curious and excited to find out that Liz Giorgi was replicating that model and applying it to content creation. Liz joins the show to talk about Soona Studios and how they are changing the game on content delivery, photoshoots, and creative content delivery time. Liz shares how she and her creative soul partner Hayley came up with the idea for Soona while on a hike in Joshua Tree, how clients of all types can benefit from Soona’s offerings, and how they pivoted through challenges throughout the pandemic. What You Will Discover This Week: Soona makes it possible to get professional photos and videos from wherever you are, and also have you attend a real-time shoot virtually. Soona also has a la carte options, which makes it super easy to create content for E-commerce, Amazon, social media, or traditional campaigns. Liz explains how she discovered there was a need in the market for fast-casual content creation. Liz’s advice for working with a business partner — even better if it’s your creative soul mate! Need to brainstorm some ideas and get the creativity moving? Go for a walk! More about the camera to cloud technology that Soona uses to provide flexibility and high quality. Finding your point of view as a business is everything. Liz’s mission is to create a great opportunity and legacy for those around her. If you are a busy entrepreneur, it’s okay to have downtime and relaxing, peaceful hobbies. How Liz goes to where their customers are instead of feeling pressure to advertise like a traditional business. Mentioned: https://soona.co/ (Soona) https://instagram.com/soonastudios (@soonastudios) https://news.stanford.edu/2014/04/24/walking-vs-sitting-042414/ (Stanford study on walking boosting creativity)