Learn Speak Teach Episode #125 with Mark Schaefer.

Are you a marketer worried that AI might take your job? If so, this episode is for you. Mark Schaefer and Ben Albert have an in-depth discussion on what it means to be audacious in today's fast-changing marketing world.

Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. From his years of experience, Mark shares valuable advice on how to navigate disruptive marketing. He explains how marketers can stand out in a crowded digital space by embracing their creativity. The conversation also covers the fine line between sharing and oversharing, along with how marketers can stay authentic without losing professionalism.

Mark also provides tips on incorporating authenticity into your social media strategy and offers a powerful message encouraging marketers to embrace change and become audacious.

Timestamp:

[00:00] Introduction

[01:29] Liquid Death

[05:13] Winning in an AI marketing world

[06:47] How to become the signal above the noise

[10:04] Effects of disruptive marketing

[11:42] Standing out for small businesses

[14:51] How to get people’s attention

[18:41] QR codes in Mark’s book

[23:14] What makes a podcast audacious

[28:46] Keynote speaking

[28:59] Sharing versus oversharing

[33:13] Tactical strategic authenticity

[34:57] Mark's love of water

[37:15] Integrating strategic authenticity with social media

[41:19] Mark’s inspiration to write books

[46:08] A message to marketers

Key Takeaways:

• “Competent doesn't cut it. Boring doesn't cut it. That is ignorable, that is vulnerable, because AI can do that. We've got to do something that only humans can do.” ~ Mark Schaefer [04:34]

• “Fear and boredom have just been normalized as a way of working.” ~ Mark Schaefer [12:52]

• “Authenticity creates this expectation that, you know, if I'm not transparent, I should feel guilty about it.” ~ Mark Schaefer [31:24]

• “I think to build a personal brand and to build trust, you can share glimpses of your life that let people know what you're like, what you value, and what you stand for.” ~ Mark Schaefer [31:45]

• “The marketing world is boring. AI is probably making it more boring. That's your opportunity.” ~ Mark Schaefer [46:21]

People Mentioned and Other Resources:

1. Giant Spoon: https://giantspoon.com/

2. Marketing Rebellion: https://businessesgrow.com/rebellion/

3. Audacious: https://businessesgrow.com/audacious/

Keep In Touch with Mark Schaefer:

LinkedIn: https://www.linkedin.com/in/markwschaefer/

Website: https://businessesgrow.com/

Instagram: https://www.instagram.com/markwschaefer/

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