How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

Visit our website for the detailed episode recap with key learnings.

Survey-based Research Projects with Becky Lawlor
Ahrefs, Semrush – popular SEO tools
Screaming Frog
Hotjar – a heat mapping tool
Follow Kai on Twitter
Get Kai's exclusive resources for BDTP listeners

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SEO Optimization for Existing Content with Kai Davis

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