Gloss Angeles The Incomparable Danessa Myricks on "Dimensional Skin," Breaking Beauty Limitations, and The Failures That Lead Up to Her Iconic Brand
Sep 1, 2023
Danessa Myricks, a force in the makeup industry, talks about her fear of making 'just fine' products, her iconic brand, and the importance of skin and texture. She discusses the need to create innovative products for professional artists and the importance of following trends in the beauty industry. She also shares details about her versatile new makeup palette, Groundwork.
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Publishing Roots Shaped Her Brand
- Danessa built her early career in publishing selling salon features and coordinating shoots, which taught her grassroots community-building.
- She replicated that door-to-door relationship strategy to grow her brand globally through education and pro retailers.
Grow By Teaching First
- Use education as a growth engine: teach your techniques and people follow the products you use.
- Danessa credits master classes and demonstrations for building global demand before major retail placements.
Beautiful Skin Plus
- Danessa Myricks defines her aesthetic as "beautiful skin plus," focusing on glowing, dimensional skin over heavy powder.
- She developed in-light powders to create radiant skin for deeper tones without white cast and unnatural finish.