Shannon Howard's Customer Education Blueprint

Oct 20, 2023

Ask episode

Chapters

Transcript

Episode notes

Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Shannon Howard

Shannon Howard is an experienced Customer Marketer who’s had the unique experience of building an LMS, implementing and managing learning management platforms, creating curriculum and education strategy, and marketing customer education. She loves to share Customer Education best practices from this blended perspective.

🕰️ Timestamps and transcript

[00:00:46] The Importance of Customer Education in Marketing
[00:04:26] Discussion on Customer Education at Intellum
[00:06:54] Aligning Blog Content with Customer Education
[00:09:21] Measuring the ROI on Customer Education Programs
[00:11:38] 42 Agency — My Number One Recommended Growth Agency
[00:12:23] Riverside FM — my preferred video podcast recording platform.
[00:13:07] The Impact of Education Programs on Product Usage
[00:15:03] Thought Leadership and Content Creation in Intellum
[00:18:47] Community-Based Customer Education Approach
[00:21:44] Content and Customer Marketing at Intellum
[00:26:23] Customer marketing and achieving successful reviews
[00:29:16] Powering Up Your Marketing Career
[00:33:26] The Power of Generosity and Community in Career Growth
[00:34:39] Marketing Powerups and the People Behind Them

✨ Useful links

Shannon's LinkedIn profile: https://www.linkedin.com/in/shannonlagassehoward/
Intellum's website: https://www.intellum.com/
The Go Giver book: https://thegogiver.com/the-go-giver/
The Gusto Academy video series: https://www.intellum.com/blog/making-gusto-academy-vision