Potential Through Discipline - José Carlos Sarmiento - Chief Endurance Officer - Episode # 012

Jun 30, 2023

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Welcome to another inspirational episode. Today’s guest has competed in ultra-trail runs for more than 6 years and 19 ultra-endurance races and ended up as #138 in the World Trail Championship 2018. Introducing José Carlos Sarmiento, Founder & CEO at Vertikal X, Chairman of the Board at Vertikal Sports Capital, and Founder and Board Member at Zero Sixty. José sits down with Gregory McDonough to share how he is a true believer that any human can achieve their optimal potential through discipline. Get ready to feel motivated by the incredible journey of José Carlos Sarmiento.

Takeaways:

Throughout José's upbringing, his family found themselves confronted by the presence of substance abuse. This not only affected his entire family but also took a toll on José himself, particularly after his father tragically lost his life in a sober motorcycle accident. The sudden death of his father served as a catalyst, igniting a determination within José to embrace life to its utmost potential, in terms of personal well-being and fulfillment. This transformative event fueled his resilience and planted the seeds of an entrepreneurial spirit, ultimately leading José on a path from corporate executive to a successful entrepreneur.
For José, the endurance mindset is an embodiment of patience, presence, and heightened awareness. He encourages individuals to reconnect with their inner child, embracing the curiosity, wonder, and open-mindedness that characterized their younger selves. By cultivating this, José empowers others to lead by example and create a positive atmosphere within their environments. Through this approach, he encourages audiences to embrace a vibrant approach to both personal and workplace growth.
José experienced a profound revelation that became evident to him in his pursuit of happiness. This became centered around material possessions, leaving him unfulfilled. Recognizing the profound impact this had on his own well-being, and on his relationships with employees, employers, and colleagues, José needed to change. It became clear that this approach was detrimental to his personal growth and the overall harmony within his work environment.
José's training facility adopted a unique holistic approach with its customers. Rather than fixating on superficial aspects such as physical appearance, his company recognized the importance of encompassing mindset, movement, metabolism, and overall well-being. By deeply understanding each athlete's core essence and mindset, they created training programs that aligned with the athlete's needs. This set José's company apart, enabling them to unlock the full potential of each athlete.
As José embarked on his entrepreneurial journey with Vertical X, he seamlessly empathized with athletes due to his own athletic background. Having previously secured sponsorships with brands like Gatorade, he gained insights into effectively assisting athletes and promoting their remarkable talents. José was driven by a deep desire to establish a platform, one that celebrated athletes based on their extraordinary abilities rather than appearances. Motivated by his vision, José was determined to provide athletes with a platform to amplify their voices.

Quote of the Show:

“Discipline will always overcome talent.” - José Carlos Sarmiento

Links:

José Carlos Sarmiento’s LinkedIn: https://www.linkedin.com/in/charliesarmiento/
José Carlos Sarmiento’s Website: https://charliesarmiento.com/
Vertikal X’s Website: https://www.vertikalsports.com/
Vertikal Sports Capital’s Website: https://vertikalsportscapital.com/
Executive Council Network’s Website: https://www.executivecouncilnetwork.com/
Zero Sixty’s Website: https://zerosixty.co/
José Carlos Sarmiento’s Twitter: https://twitter.com/ultrasarmiento

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Chief Endurance Officer is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/