Making the most of your social media with Adrian Dayton of Clearview Social

Adrian Dayton is the Founder and CEO of ClearView Social, a company that helps simplify social media for professionals. He is known for his keen understanding of social media and business development for lawyers, having practiced law himself in the past. Adrian has trained over 22,000 professionals and often shares his knowledge as a keynote speaker and retreat facilitator.

Adrian is also a writer whose work has been published in Forbes, Above the Law and the National Law Journal. He is the author of two books: LinkedIn and Blogs for Lawyers and Social Media for Lawyers: Twitter Edition. 

Outside of his career, Adrian is an avid hiker and has reached the summit of Mount Kilimanjaro in Tanzania and Mount Rainier in Washington.

In this episode:

Is your social media holding back your law firm?

Lawyers typically have a wide skill set, but outreach is rarely at the top of the list. In the modern age, social media is becoming more important to attract clients and establish your brand. The difference in visibility between a robust LinkedIn presence and a floundering one is night and day. So, what is the secret to a successful social media brand?

For Adrian Dayton, his passion is sharing his social media expertise with lawyers and professionals internationally. He does this through his SaaS company, ClearView Social, his keynote events and his books to name a few. Now, he adds a podcast to that growing list.

Michelle Calcote King interviews Adrian Dayton, the Founder and CEO of ClearView Social, to break down his advice for improving your professional social media. They discuss how to work LinkedIn to your benefit, which platforms you should use and how to strike the balance between being personal and being professional. They also get into how COVID has changed the social media landscape — and how to adjust. Tune in to hear it all on this episode of Spill the Ink.