The Healthtech Marketing Show Context is Everything
In this first episode of 2026, I want to address a frustration that has been bugging me and likely you as well. We have all seen how impressive tools like ChatGPT, Claude, and Gemini can be, yet when we use them for specific content creation or strategy, the results often feel shallow or generic. The problem is not that the AI is unintelligent. The problem is that it lacks context.
In this episode, I dive into the Model Context Protocol (MCP). While it sounds technical, understanding MCP is actually a critical business strategy. It acts as the rules of engagement that allow your AI to access the right data, tools, and brand guidelines safely and effectively. I explain why context architecture is going to matter much more than which specific AI model you use and how getting this right is essential for risk management and accuracy in the healthcare industry. If you want to move beyond generic AI outputs to creating a true competitive advantage, this episode breaks down exactly how to do it.
Key Topics:
- "(00:00:00)" – Introduction
- "(00:01:00)" – Why AI often produces superficial work
- "(00:02:00)" – Introduction to the Model Context Protocol (MCP)
- "(00:03:00)" – The "locked room" analogy
- "(00:05:00)" – Defining MCP
- "(00:06:00)" – Using the Google Drive analogy
- "(00:08:00)" – A real-world example of AI hallucination
- "(00:11:00)" – The importance of better context management
- "(00:12:00)" – How we use the HLP Brain to build expert personas
- "(00:13:00)" – The leadership perspective
- "(00:15:00)" – Future trends
- "(00:16:00)" – Three key takeaways
If you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.
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Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.