Best Story Wins The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
Dec 18, 2025
40:07
Your brand isn’t losing to competitors, it’s drowning in “helpful” content no one remembers. In an AI-everywhere world, bland is broken and volume is just a faster way to disappear.
If LLMs can write what you ship in 10 seconds, why would a buyer choose you?This week, Sylvia LePoidevin delivers the reality check B2B marketers have been dodging: content volume is a commodity, brand is the moat. We dig into how AI-native teams actually work (tastemakers and operators), why “helpful” guides are table stakes, and how human stories, conviction, and point of view become the only defensible edge in a world where production is free.
We also get into:
If LLMs can write what you ship in 10 seconds, why would a buyer choose you?This week, Sylvia LePoidevin delivers the reality check B2B marketers have been dodging: content volume is a commodity, brand is the moat. We dig into how AI-native teams actually work (tastemakers and operators), why “helpful” guides are table stakes, and how human stories, conviction, and point of view become the only defensible edge in a world where production is free.
We also get into:
- Content brands > corporate blogs: Building something people follow, not just something you publish.
- Helpful is dead: Why every piece needs a person, a story, and a spine—or it’s AI fodder.
- Anchors and distribution: Human-made “anchor” content, AI-powered repurposing, zero soul lost.
- Manifestos, not messaging decks: Founder-fueled conviction as the real brand operating system.
- Brand as last moat: Community, ecosystem marketing, and taste as the next-gen B2B unfair advantage.