The DigitalMarketer Podcast

Lessons Learned From Losing $400,000 With Aaron Parkinson

Mar 19, 2024

27:27

You have to assume, if it can happen to MGM, it can happen to anyone.

Getting hacked is practically inevitable these days.

And too many individuals and even business owners are operating like it won’t happen to them.

Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options.

After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, it’s ‘better to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.’

Aaron has hired a company to ensure that it doesn’t happen again, but even though they assured him, the chances of it happening again are still high. They’re just there to make sure it’s mitigated as quickly as possible next time.

As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue.

So, the question is, are you protected?

“The biggest security issue you have is humans. It's not software. No, it's Sally. The receptionist has an admin account and she got hacked.”

- Aaron Parkinson

Key Takeaways:

00:00 The Harsh Reality of Cybersecurity Threats

03:39 The Devastating Impact of Sophisticated Hacking on Businesses

07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business

19:50 The Importance of Proactive Cybersecurity Measures

Connect with Aaron Parkinson

LinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/

Website - https://7milemedia.com/

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LinkedIn: https://www.linkedin.com/company/digital-marketer/

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